Creating Internet Real Estate

If your site appears in the top 3-5 postions on a search engine for a particular set of keywords then your site will get a significant increase in traffic. Getting into one of the top positions means that your website will become a piece of valuable Internet real estate.

Profiting from the Internet

Case Study - Cotswolds.info

Take a website optimised by one of our associate search engine gurus cotswolds.info. Since this site regularly appears in a top position on a search of the singular keyword 'cotswolds' on all major search engines it is now enjoying well over 3,500 hits a day and counting! As such this site now earns significant advertising revenue - in fact the advertisers for accommodation now receive 90% of their bookings via the Internet.

In addition there are other revenue streams on the site generated by Google AdWords and the Amazon affiliate scheme among others. The number of visitors to the site ensures that a percentage of the visitors will click on a Google advertisement or buy an Amazon book. The more visitors the higher the generated revenue. This revenue is generated for little extra effort.

Getting There

Picking Your Keywords

Of course 'Cotswolds' is an unusual word so - although not trivial - there is a well defined and relatively small set of competitors. It is much harder to get a listing where the number of competitors is much larger - as with 'nails' if you were an iron nail manufactururer. Additionally - and as with nails - if the keyword you are looking to optimise also has another meaning say 'pipe' then you are competing with pipe smoking and all manner of pipe manufacturers.

Getting into the Mind of Your Customer

The only way to resolve such issues is to try and understand what people may type in to try and find businesses providing the products and services you offer.